Music creates atmosphere, arouses emotions and influences the behavior of guests and customers. Whether it’s background music in a restaurant, sound branding in the hotel industry or music in retail – the right sound makes all the difference. With the progress of artificial intelligence, a new path is now opening
🎶 Music works – wherever we are. 🎥 In the video, Daniel Schneider, partner and CMO at DMD2, shows how music subtly but powerfully influences our perception – whether in a hotel, waiting room or gym. 💡 His observation: 🔹 Jazz in the hotel creates a sense of well-being and
Music creates atmosphere, influences purchasing behavior and is an indispensable part of many business models – from retail to gastronomy to fitness studios. But anyone using music in a public or commercial space must comply with certain legal requirements. This article explains how music licensing works, which rights play a
