Music sets the mood, creates a sense of familiarity, and shapes the way a hotel is perceived. However, for a music program to truly work in day-to-day operations, it takes more than just a good playlist. It requires an understanding of the hotel’s operations, its guests, and the desired effect—and someone who can provide straightforward assistance. This is exactly where DMD2, based in Kehrsatz near Bern, comes in.
For over 20 years, this owner-managed Swiss company has been developing professional music solutions for the hospitality, food service, and retail industries. This experience has led to the creation of its own streaming platform, which was developed and is operated entirely in-house. For customers, this means reliable, future-proof systems without having to worry about the technical details themselves.
At DMD2, however, technology is not an end in itself. The focus is on the effect music should have in a given space. DMD2 specializes in developingcustomized music concepts —tailored to brand identity, atmosphere, and time of day. From breakfast to the lobby to the bar, each area is given its own unique soundscape, developed in direct collaboration with the people on site.
What sets DMD2 apart from major international providers is its proximity: we’re locally based, with short lines of communication and personal points of contact. Support is direct and prompt. Added to this is a collaboration with artists and technical partners that has grown over more than two decades, as well as the experience gained from numerous successfully completed projects.
For CEO Alexander Dal Farra, one thing remains crucial: “A one-size-fits-all approach doesn’t work with music. It should enhance the atmosphere of a place without taking center stage. That requires experience, sensitivity, and direct communication on site.”
DMD2 combines modern, independently developed technology with something that is becoming increasingly valuable: a personal contact who is accessible, understands the business, and stays closely involved.
Source: Hotelier 5/26, October 16, 2026