GOAT Radio, the hit radio station of 20 Minuten, has been produced by DMD2 since the beginning of January. GOAT Radio plays the biggest hits from the 80s, 90s and 00s. The station is a digital-only radio station with its own apps for Android and iOS, with the latest functions such as Apple CarPlay or Android Auto for easy reception in the car. GOAT Radio will also be integrated on the front of 20 Minuten’s wide-reaching news channels and will continue to be available on various internet-enabled touchpoints, such as TV set-top boxes.
Alexander Dal Farra, CEO and Managing Partner DMD2: “It is a real pleasure for us to produce GOAT Radio for 20 minutes. With the slightly expanded playlist, the station now offers additional greatest-hits gems that surprise and enhance the listening experience even further. GOAT Radio is thus the guarantee for consistently good sound.”
Beat Krapf, Head of Strategic Projects & New Business, 20 Minuten Group: “We are delighted to position GOAT Radio purely digitally and to be able to accompany GOAT fans and all those who want to become fans with the best hits of all time throughout the day using the various touchpoints.”
Attractive digital display placements in the GOAT Radio environment are available for advertising customers. Audio spots can be placed as pre- or mid-rolls. Prominent sponsorship of GOAT directly on the 20-minute front and integration in the stream are also possible, allowing advertisers to appear in an unconventional and creative way in a positively connoted environment with a presence far beyond the radio audience.
QR Code to download the GOAT Radio App