GOAT Radio, the radio station of 20 Minuten, which has been playing the greatest hits from the 80s and 90s since spring 2023, will be reorganised as a digital radio station at the beginning of January 2025. Digital Media Distribution AG (DMD2) is now responsible for overall operations.
which has been playing the biggest hits from the 80s and 90s under the name GOAT Radio since March 2023. DMD2 – already a partner for digital broadcasting – will now be responsible for the entire operation and will further develop the concept and distribution. In the purely digital operation by DMD2 from January 2025, it is planned, for example, to expand the playlist and launch its own GOAT Radio app, which will be compatible with the modern car systems from Android and Apple. This will allow GOAT Radio to be listened to in the car in the future – with even better sound quality. GOAT Radio will also continue to be available via the wide-reaching 20 Minuten news app and website as well as via many internet-enabled touchpoints (e.g. Swisscom and Sunrise set-top boxes, DAB+ radios with WiFi reception). Attractive digital placements in the GOAT Radio environment are being developed for advertising customers.
Contact
Alexander Dal Farra, CEO DMD2 +41 31 961 61 12, [email protected] Eliane Loum, Head of Communications 20 Minuten, +41 44 248 41 34, [email protected]
About the 20 minutes group
Launched at the end of 1999 for a young and urban target group, the commuter newspaper 20 Minuten has developed into the Swiss media brand with the widest reach, with a presence in German-speaking Switzerland, French-speaking Switzerland and Ticino. News from Switzerland and the world, entertainment and inspiration: 20 Minuten tells stories that get people talking. The journalism of 20 Minuten is reliable, compact, responsible, neutral and available everywhere free of charge. On its digital channels and on social media, 20 Minuten offers a wide range of multimedia content. The 20 Minuten Group is part of the TX Group and comprises the news media 20 Minuten, 20 minutes, 20 minuti and lematin.ch, the format radio GOAT Radio, the lifestyle magazine Encore and the foreign subsidiaries: L’essentiel in Luxembourg and Heute in Austria. www.20minuten.ch