Music creates atmosphere, influences emotions and often determines whether guests and customers feel comfortable in a room. We are now launching a new generation of professional music solutions for companies – individual, flexible and legally compliant.
DMD2 Radio becomes part of DMD2 Music – more choice, more possibilities
The existing music offering is now called DMD2 Radio and includes over 100 professionally curated specialty streams. Ideal for companies that do not want to actively select music but value high-quality background music.
With DMD2 Music, we are now going one step further: hundreds of mood playlists are now available to choose from, for every conceivable mood, time of day and target group – from breakfast to bar, from wellness to lobby. These playlists can also be customized as desired: songs can be changed in order or removed if necessary. The system updates the created or modified streams in the background.
“Music shapes a company’s image more than many people think,” says our CEO Alexander Dal Farra: “With DMD2 Music, we give our customers the freedom to shape their sound as individually as their brand – without compromising on quality or legality.”
Legal certainty for companies – instead of risk with Spotify and co.
A particularly innovative feature is the new option to import public playlists from Spotify or Deezer and turn them into legally compliant streams. import and from this Legally flawless streams to make.
Many businesses in the catering, hotel and retail sectors use streaming services such as Spotify or Deezer – often without knowing that they are not licensed for commercial use. This can have legal consequences.
With the new import function, DMD2 provides:
- Professional operation with constant volume and smooth crossfades
- Technical stability thanks to professional audio infrastructure
- Legal certainty, as all necessary licenses are taken over by DMD2 with the exception of the performance.
This means you can continue to use your favorite playlists – legally compliant, stable and professionally mixed. (Small restriction: Spotify’s own or private playlists cannot be imported).
New pricing system with clear structures
With the update, we are also introducing a new, simplified pricing model. There are now three subscription levels to choose from:
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Small Business – one session, all DMD2 radio channels, SRG/SSR programs and up to ten own channels (based on DMD2 playlists or Spotify/Deezer import).
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Business – identical features, but with up to five simultaneous sessions.
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Royalty Free – new and particularly interesting for international hotels: access to GEMA and SUISA-free music for maximum cost security.
The free test phase will last ten days. For larger chains or individual requirements – such as custom curated music channels, branch networks or IT integrations – the new Enterprise offering is available, which is managed individually via a form (“Contact Sales”).
Sound branding as part of the brand strategy
DMD2 Music combines emotion, technology and legality in one system – a complete solution for modern companies that want to use music specifically as a branding tool. Because music is more than just decoration. It is part of the brand identity and influences the behavior of guests and customers.
“Music is no coincidence,” says Alexander Dal Farra. “It is a deliberate design tool. Whether café, hotel or retail – the sound should support the brand experience, not drown it out.”
That’s why we also offer individual sound branding concepts – from planning and selection to ongoing programming. The result is an acoustic brand world that creates recognition and arouses emotions.
Conclusion: music that strengthens brands
With DMD2 Music and DMD2 Radio, we offer solutions for every size of business – from local boutiques to international hotel groups. Professionally curated music, flexible control and full legal security make DMD2 the first port of call for music in business.