Music is part of everyday life for many companies. Whether in a store, restaurant, hotel or fitness center – the right sound creates atmosphere and influences the mood of the guests.
As soon as music is played not only privately, but also for customers, guests or employees, it is legally considered a public performance. In this case, the rights of the music creators must be compensated. In Switzerland, this is done via the collecting society SUISA, which represents the copyrights of composers and lyricists.
Why private streaming services are problematic
Many companies simply use their private streaming service in everyday life. Services such as Spotify or Deezer offer millions of songs and practical playlists – but their subscriptions are exclusively for private use.
This means:
music from private accounts may not be played in stores, restaurants, hotels or gyms. Use in a commercial environment violates the platforms’ terms of use and may lead to additional charges in the event of inspections.
Companies therefore need a licensed music solution that has been specially developed for public reproduction.
The legally compliant solution for companies
Professional music platforms for companies take into account both the legal situation and the technical requirements during operation. In addition to licensing, they often offer additional functions such as stable streams, central control for multiple locations or the integration of announcements and commercials.
One such solution is offered by the Swiss music service provider DMD2 Music. The platform provides companies with professionally programmed music streams for use in business.
New: Use Spotify playlists legally in stores
A new feature of DMD2 Music enables companies to import public playlists from Spotify or Deezer. The system uses this to create a professional music stream that is specially prepared for commercial use.
This has several advantages for companies:
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Existing favorite playlists can still be used
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the music is played via a platform licensed for business use
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Streaming and volume are optimized for professional use
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Announcements, promotions or audio spots can be integrated as an option
The desired music style is retained, while the technical and licensing infrastructure is provided by DMD2.
It remains important: A performance license must still be available from SUISA for public performance.
Conclusion
In-store music is more than just background music – it is part of the customer experience. At the same time, it is clearly regulated by law. Private streaming services are not intended for use in public spaces.
With professional solutions from DMD2 Music companies can use their music in a legally compliant manner – and even continue to use existing Spotify or Deezer playlists. This turns simple music into an effective element of the brand and shopping atmosphere.