Music creates atmosphere, arouses emotions and influences the behavior of guests and customers. Whether it’s background music in a restaurant, sound branding in the hotel industry or music in retail – the right sound makes all the difference. With the progress of artificial intelligence, a new path is now opening up: AI-generated music. It promises flexibility, cost benefits and customized sound experiences. But what are the real opportunities – and where are the risks?
The advantages of AI-generated music
🎵 Individual sound design
AI can dynamically adapt music to the time of day, weather or customer frequency. This creates a different atmosphere at the breakfast buffet than in the hotel bar in the evening, and a day of shopping in the rain sounds different to a busy Saturday.
💡 Cost efficiency
License costs can be reduced with AI. Instead of paying high PRS for Music or SUISA fees for commercial songs, companies can rely on their own AI compositions – legally compliant and predictable.
🔄 Infinite variety
While playlists run through at some point, AI generates infinite variations. Guests and customers do not listen to repetitions, but always hear fresh music – ideal for longer stays.
🎯 Strengthen brand identity
AI enables acoustic branding: restaurants, hotels and stores can create a unique sound that perfectly matches the brand and stands out from the competition.
The challenges of AI music
Quality and emotionality
As impressive as AI music is today, it does not always achieve the emotional depth of human compositions. Especially in the hospitality industry, where atmosphere is crucial, you should carefully consider how the music works.
Copyright issues
A still unresolved issue: who owns the rights to AI-generated music?
- Some providers grant full rights of use.
- Others retain ownership or prohibit commercial use.
- In many countries, it is not yet clear how AI works are protected by law.
Companies should therefore be sure to check the license conditions before using AI music in a store, restaurant or hotel.
Technical dependency
If you rely entirely on AI music, you become dependent on one provider. Price changes or outages can immediately have a noticeable impact on the customer experience.
Acceptance by guests and customers
Not every target group reacts positively to synthesized music. While younger guests appreciate innovation, others expect familiar sounds or classical background music.
DMD2 Music: AI streams in the highest quality
The music service DMD2 Music has been a reliable partner for music in retail, hotel sound branding and restaurant background music for many years. In addition to curated playlists and individual audio solutions, DMD2 will also offer AI streams of the highest quality in future. DMD2 thus combines the best of both worlds: the creative diversity and flexibility of AI with the security and professionalism of an established provider.
Conclusion
AI-generated music offers exciting opportunities in retail, hotels and restaurants: individual, cost-efficient and infinitely variable. At the same time, it is important to keep an eye on legal issues and quality.
The future probably lies in an intelligent combination of curated music and AI streams – as demonstrated by DMD2 Music with its expanded offering: innovative, legally compliant and always in line with the brand.