{"id":24182,"date":"2026-10-16T09:42:36","date_gmt":"2026-10-16T07:42:36","guid":{"rendered":"https:\/\/dmd2.com\/2026\/10\/16\/dmd2-dans-le-magazine-specialise-hotelier\/"},"modified":"2026-10-16T09:46:43","modified_gmt":"2026-10-16T07:46:43","slug":"dmd2-dans-le-magazine-specialise-hotelier","status":"publish","type":"post","link":"https:\/\/dmd2.com\/fr\/2026\/10\/16\/dmd2-dans-le-magazine-specialise-hotelier\/","title":{"rendered":"DMD2 dans le magazine sp\u00e9cialis\u00e9 \u00ab Hotelier \u00bb"},"content":{"rendered":"<p>La musique cr\u00e9e une ambiance, procure un sentiment de familiarit\u00e9 et fa\u00e7onne la perception que l&rsquo;on a d&rsquo;un h\u00f4tel. Cependant, pour qu&rsquo;un programme musical fonctionne r\u00e9ellement au quotidien, il faut plus qu&rsquo;une simple bonne playlist. Il faut comprendre le fonctionnement de l\u2019\u00e9tablissement, ses clients et l\u2019effet recherch\u00e9 \u2013 et pouvoir compter sur quelqu\u2019un qui vous aide sans complication. C\u2019est pr\u00e9cis\u00e9ment l\u00e0 qu\u2019intervient <a href=\"https:\/\/dmd2.com\/fr\/\">DMD2<\/a>, bas\u00e9e \u00e0 Kehrsatz, pr\u00e8s de Berne.<\/p>\n<p>Depuis plus de 20 ans, cette entreprise suisse g\u00e9r\u00e9e par son propri\u00e9taire d\u00e9veloppe des solutions musicales professionnelles destin\u00e9es \u00e0 l&rsquo;h\u00f4tellerie, \u00e0 la restauration et au commerce de d\u00e9tail. Forte de cette exp\u00e9rience, elle a mis au point sa propre plateforme de streaming, enti\u00e8rement d\u00e9velopp\u00e9e et exploit\u00e9e en interne. Pour la client\u00e8le, cela se traduit par des syst\u00e8mes fiables et p\u00e9rennes, sans avoir \u00e0 se soucier des d\u00e9tails techniques.<\/p>\n<p>Chez DMD2, la technologie n&rsquo;est toutefois pas une fin en soi. La question centrale est de savoir quel effet la musique doit produire dans un espace. DMD2 d\u00e9veloppe principalement<a href=\"https:\/\/dmd2.com\/fr\/dmd2-music-for-businesses\/\">des concepts musicaux personnalis\u00e9s<\/a>, adapt\u00e9s \u00e0 l&rsquo;identit\u00e9 de la marque, \u00e0 l&rsquo;ambiance et au moment de la journ\u00e9e. Du petit-d\u00e9jeuner au bar en passant par le hall d\u2019accueil, chaque espace b\u00e9n\u00e9ficie d\u2019une ambiance sonore qui lui est propre, \u00e9labor\u00e9e en collaboration directe avec les personnes sur place.<\/p>\n<p>Ce qui distingue DMD2 des grands prestataires internationaux, c&rsquo;est sa proximit\u00e9 : une ancrage local, des circuits de communication courts et des interlocuteurs d\u00e9di\u00e9s. L&rsquo;assistance est directe et rapide. \u00c0 cela s&rsquo;ajoutent une collaboration avec des artistes et des partenaires techniques qui s&rsquo;est d\u00e9velopp\u00e9e depuis plus de deux d\u00e9cennies, ainsi que l&rsquo;exp\u00e9rience acquise gr\u00e2ce \u00e0 de nombreux projets men\u00e9s \u00e0 bien.<\/p>\n<p>Pour le PDG <a href=\"https:\/\/dmd2.com\/fr\/equipe\/\">Alexander Dal Farra<\/a>, un point reste essentiel : \u00ab L&rsquo;approche \u00ab\u00a0one size fits all\u00a0\u00bb ne fonctionne pas en mati\u00e8re de musique. Celle-ci doit contribuer \u00e0 l&rsquo;ambiance d&rsquo;un lieu sans s&rsquo;imposer au premier plan. Cela n\u00e9cessite de l&rsquo;exp\u00e9rience, de la sensibilit\u00e9 et un \u00e9change direct sur place. \u00bb<\/p>\n<p>DMD2 allie une technologie moderne, d\u00e9velopp\u00e9e en interne, \u00e0 un atout qui prend de plus en plus de valeur : un interlocuteur personnel, joignable, qui comprend le fonctionnement de votre entreprise et reste v\u00e9ritablement \u00e0 vos c\u00f4t\u00e9s.<\/p>\n<p>Source : <a href=\"https:\/\/hotelier.ch\">Hotelier<\/a> 5\/26, 16 octobre 2026<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La musique cr\u00e9e une ambiance, procure un sentiment de familiarit\u00e9 et fa\u00e7onne la perception que l&rsquo;on a d&rsquo;un h\u00f4tel. Cependant, pour qu&rsquo;un programme musical fonctionne r\u00e9ellement au quotidien, il faut plus qu&rsquo;une simple bonne playlist. Il faut comprendre le fonctionnement de l\u2019\u00e9tablissement, ses clients et l\u2019effet recherch\u00e9 \u2013 et pouvoir compter sur quelqu\u2019un qui vous [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":23997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,165],"tags":[252,395],"class_list":["post-24182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmd2-news-fr","category-front-blog-fr","tag-musique-en-magasin","tag-programmation-musicale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DMD2 dans le magazine sp\u00e9cialis\u00e9 \u00ab Hotelier \u00bb - DMD2 \u2013 Hintergrundmusik f\u00fcr Unternehmen<\/title>\n<meta name=\"description\" content=\"Conviviale, personnalis\u00e9e et dans l&#039;air du temps. 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