{"id":20483,"date":"2025-11-25T13:35:00","date_gmt":"2025-11-25T12:35:00","guid":{"rendered":"https:\/\/dmd2.com\/?p=20483"},"modified":"2025-11-25T13:37:05","modified_gmt":"2025-11-25T12:37:05","slug":"dmd2-music-the-new-freedom-for-music-in-business","status":"publish","type":"post","link":"https:\/\/dmd2.com\/en\/2025\/11\/25\/dmd2-music-the-new-freedom-for-music-in-business\/","title":{"rendered":"DMD2 Music – the new freedom for music in business"},"content":{"rendered":"

Music creates atmosphere, influences emotions and often determines whether guests and customers feel comfortable in a room. We are now launching a new generation of professional music solutions for companies<\/strong> – individual, flexible and legally compliant.<\/p>\n

 <\/p>\n

DMD2 Radio becomes part of DMD2 Music – more choice, more possibilities<\/strong><\/h2>\n

The existing music offering is now called DMD2 Radio<\/strong> and includes over 100 professionally curated specialty streams. Ideal for companies that do not want to actively select music but value high-quality background music<\/strong>.<\/p>\n

With DMD2 Music<\/strong>, we are now going one step further: hundreds of mood playlists are now available to choose from, for every conceivable mood, time of day and target group – from breakfast to bar, from wellness to lobby. These playlists can also be customized as desired: songs can be changed in order or removed if necessary. The system updates the created or modified streams in the background.<\/p>\n

“Music shapes a company’s image more than many people think,” says our CEO Alexander Dal Farra<\/strong>: “With DMD2 Music, we give our customers the freedom to shape their sound as individually as their brand – without compromising on quality or legality.”<\/p>\n

 <\/p>\n

Legal certainty for companies – instead of risk with Spotify and co.<\/strong><\/h2>\n
\n

A particularly innovative feature is the new option to import public playlists from Spotify or Deezer and turn them into legally compliant streams. import and from this Legally flawless streams<\/strong> <\/b>to make.<\/p>\n

Many businesses in the catering, hotel and retail sectors use streaming services such as Spotify or Deezer – often without knowing that they are not licensed for commercial use<\/strong>. This can have legal consequences.<\/p>\n

With the new import function, DMD2 provides:<\/p>\n

    \n
  • Professional operation<\/strong> with constant volume and smooth crossfades<\/li>\n
  • Technical stability<\/strong> thanks to professional audio infrastructure<\/li>\n
  • Legal certainty<\/strong>, as all necessary licenses are taken over by DMD2 with the exception of the performance.<\/li>\n<\/ul>\n<\/div>\n

    This means you can continue to use your favorite playlists – legally compliant, stable and professionally mixed<\/strong>. <\/b>(Small restriction: Spotify’s own or private playlists cannot be imported).<\/p>\n

     <\/p>\n

    New pricing system with clear structures<\/h2>\n

    With the update, we are also introducing a new, simplified pricing model. There are now three subscription levels<\/strong> to choose from:<\/p>\n

      \n
    • \n

      Small Business<\/strong> – one session, all DMD2 radio channels, SRG\/SSR programs and up to ten own channels (based on DMD2 playlists or Spotify\/Deezer import).<\/p>\n<\/li>\n

    • \n

      Business<\/strong> – identical features, but with up to five simultaneous sessions.<\/p>\n<\/li>\n

    • \n

      Royalty Free<\/strong> – new and particularly interesting for international hotels: access to GEMA and SUISA-free music for maximum cost security.<\/p>\n<\/li>\n<\/ul>\n

      The free test phase will last ten days<\/strong>. For larger chains or individual requirements – such as custom curated music channels, branch networks or IT integrations<\/strong> – the new Enterprise offering<\/strong> is available, which is managed individually via a form (“Contact Sales”).<\/p>\n

      <\/h2>\n

      Sound branding as part of the brand strategy<\/h2>\n

      DMD2 Music combines emotion, technology and legality<\/strong> in one system – a complete solution for modern companies that want to use music specifically as a branding tool. Because music is more than just decoration. It is part of the brand identity<\/strong> and influences the behavior of guests and customers.<\/p>\n

      “Music is no coincidence,” says Alexander Dal Farra. “It is a deliberate design tool. Whether caf\u00e9, hotel or retail – the sound should support the brand experience, not drown it out.”<\/p>\n

      That’s why we also offer individual sound branding concepts<\/strong> – from planning and selection to ongoing programming. The result is an acoustic brand world that creates recognition and arouses emotions.<\/p>\n

       <\/p>\n

      Conclusion: music that strengthens brands<\/strong><\/h2>\n

      With DMD2 Music<\/strong> and DMD2 Radio<\/strong>, we offer solutions for every size of business – from local boutiques to international hotel groups. Professionally curated music, flexible control and full legal security make DMD2 the first port of call for music in business<\/strong>.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Music creates atmosphere, influences emotions and often determines whether guests and customers feel comfortable in a room. We are now launching a new generation of professional music solutions for companies – individual, flexible and legally compliant.   DMD2 Radio becomes part of DMD2 Music – more choice, more possibilities The existing music offering is now […]<\/p>\n","protected":false},"author":11,"featured_media":20548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225,93,164,242],"tags":[220,121,251,243],"class_list":["post-20483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-background-music","category-dmd2-news-en","category-front-blog-en","category-music","tag-customer-needs","tag-in-front-en","tag-instore-music","tag-music-in-gastronomy"],"yoast_head":"\nDMD2 Music - the new freedom for music in business<\/title>\n<meta name=\"description\" content=\"With the new mood playlists, DMD2 Music individualizes the sound design while retaining the more than 100 existing category streams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dmd2.com\/en\/2025\/11\/25\/dmd2-music-the-new-freedom-for-music-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMD2 Music - the new freedom for music in business\" \/>\n<meta property=\"og:description\" content=\"With the new mood playlists, DMD2 Music individualizes the sound design while retaining the more than 100 existing category streams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dmd2.com\/en\/2025\/11\/25\/dmd2-music-the-new-freedom-for-music-in-business\/\" \/>\n<meta property=\"og:site_name\" content=\"DMD2 \u2013 Hintergrundmusik f\u00fcr Unternehmen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DMD2AG\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T12:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T12:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dmd2.com\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-11-um-16.35.38.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1648\" \/>\n\t<meta property=\"og:image:height\" content=\"1316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel Schneider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dmd2\" \/>\n<meta name=\"twitter:site\" content=\"@dmd2\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Schneider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/11\\\/25\\\/dmd2-music-the-new-freedom-for-music-in-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/11\\\/25\\\/dmd2-music-the-new-freedom-for-music-in-business\\\/\"},\"author\":{\"name\":\"Daniel Schneider\",\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/#\\\/schema\\\/person\\\/2c3ac594101bd0b2f09279f0c7cdae03\"},\"headline\":\"DMD2 Music – the new freedom for music in business\",\"datePublished\":\"2025-11-25T12:35:00+00:00\",\"dateModified\":\"2025-11-25T12:37:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/11\\\/25\\\/dmd2-music-the-new-freedom-for-music-in-business\\\/\"},\"wordCount\":642,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/11\\\/25\\\/dmd2-music-the-new-freedom-for-music-in-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dmd2.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bildschirmfoto-2025-11-11-um-16.35.38.png\",\"keywords\":[\"Customer needs\",\"In front\",\"Instore music\",\"Music in gastronomy\"],\"articleSection\":[\"Background music\",\"DMD2 News\",\"Front Blog\",\"Music\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/11\\\/25\\\/dmd2-music-the-new-freedom-for-music-in-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/11\\\/25\\\/dmd2-music-the-new-freedom-for-music-in-business\\\/\",\"url\":\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/11\\\/25\\\/dmd2-music-the-new-freedom-for-music-in-business\\\/\",\"name\":\"DMD2 Music - 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