{"id":16967,"date":"2025-03-26T10:27:59","date_gmt":"2025-03-26T09:27:59","guid":{"rendered":"https:\/\/dmd2.com\/2025\/03\/26\/do-you-remember-music-is-a-creative-element-with-impact\/"},"modified":"2025-03-27T10:14:30","modified_gmt":"2025-03-27T09:14:30","slug":"do-you-remember-music-is-a-creative-element-with-impact","status":"publish","type":"post","link":"https:\/\/dmd2.com\/en\/2025\/03\/26\/do-you-remember-music-is-a-creative-element-with-impact\/","title":{"rendered":"Do you remember? Music is a creative element with impact"},"content":{"rendered":"<p>The article from the <i>SonntagsZeitung<\/i> newspaper from 2005 impressively illustrates how targeted music has become a decisive success factor in the hotel industry. Sound expert Petra Dobrovolny puts it in a nutshell: \u2018Music influences a person&#8217;s well-being and behaviour &#8211; this happens unconsciously, but with a strong effect.\u2019 <\/p>\n<p>At DMD2 we know: Music works. And has done so for over 20 years. <\/p>\n<p>One thing has not changed since our foundation: \u2018The influence of music on guests is constant &#8211; its emotional power is more relevant today than ever.\u2019<\/p>\n<p>With customised music channels, individual jingles and smart spots, we create multi-sensory experiences &#8211; for hotels, spas, restaurants and retail. Editorially managed. Easy to control. Can be played with pinpoint accuracy. Because every place deserves its own sound.    <\/p>\n<p>&nbsp;<\/p>\n<figure><\/figure>\n<figure><a href=\"https:\/\/dmd2.com\/wp-content\/uploads\/2025\/03\/Mit-Musik-die-Gaeste-beeinflussen-1024x746.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/dmd2.com\/wp-content\/uploads\/2025\/03\/Mit-Musik-die-Gaeste-beeinflussen-1024x746.jpeg\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/dmd2.com\/wp-content\/uploads\/2025\/03\/Mit-Musik-die-Gaeste-beeinflussen-1024x746.jpeg 1024w, https:\/\/dmd2.com\/wp-content\/uploads\/2025\/03\/Mit-Musik-die-Gaeste-beeinflussen-300x219.jpeg 300w, https:\/\/dmd2.com\/wp-content\/uploads\/2025\/03\/Mit-Musik-die-Gaeste-beeinflussen-768x560.jpeg 768w, https:\/\/dmd2.com\/wp-content\/uploads\/2025\/03\/Mit-Musik-die-Gaeste-beeinflussen-1536x1119.jpeg 1536w, https:\/\/dmd2.com\/wp-content\/uploads\/2025\/03\/Mit-Musik-die-Gaeste-beeinflussen-2048x1492.jpeg 2048w\" alt=\"Influencing guests with music. Article from the Sonntags Zeitung 2005\" width=\"800\" height=\"583\"><\/a><figcaption>Press article from the Sonntags Zeitung 2005<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The article from the SonntagsZeitung newspaper from 2005 impressively illustrates how targeted music has become a decisive success factor in the hotel industry. Sound expert Petra Dobrovolny puts it in a nutshell: \u2018Music influences a person&#8217;s well-being and behaviour &#8211; this happens unconsciously, but with a strong effect.\u2019 At DMD2 we know: Music works. And [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":16962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164],"tags":[209,121],"class_list":["post-16967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front-blog-en","tag-dmd2-history","tag-in-front-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do you remember? Music is a creative element with impact - DMD2 \u2013 Hintergrundmusik f\u00fcr Unternehmen<\/title>\n<meta name=\"description\" content=\"Targeted sound for hotels: a decisive success factor in the hotel industry. 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Article from the SonntagsZeitung from 2005\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dmd2.com\/en\/2025\/03\/26\/do-you-remember-music-is-a-creative-element-with-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"DMD2 \u2013 Hintergrundmusik f\u00fcr Unternehmen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DMD2AG\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T09:27:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T09:14:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dmd2.com\/wp-content\/uploads\/2025\/03\/Bildschirmfoto-2025-03-26-um-10.36.09-1024x478.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel Schneider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dmd2\" \/>\n<meta name=\"twitter:site\" content=\"@dmd2\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Schneider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/03\\\/26\\\/do-you-remember-music-is-a-creative-element-with-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/2025\\\/03\\\/26\\\/do-you-remember-music-is-a-creative-element-with-impact\\\/\"},\"author\":{\"name\":\"Daniel Schneider\",\"@id\":\"https:\\\/\\\/dmd2.com\\\/en\\\/#\\\/schema\\\/person\\\/2c3ac594101bd0b2f09279f0c7cdae03\"},\"headline\":\"Do you remember? 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